It all started with a great idea: design products with simple materials. To make a long story short, I started creating samples a couple of months ago and people loved them. I usually plan everything, but this time I decided to go with the flow. The company was founded with the goal of making beautiful utilities – mostly with paper.

Right after everything was confirmed we reserved a space at a gift fair. That gave me around 40 days to design all products, the sites, catalogs, business cards, banners, folders and so on. I really can’t believe how I did it, but in this period I designed over 50 products and set up the sites, e-mails and everything else! It was hectic, I got sick because of the work overload, I had to cancel other projects… But it was completely worth it!

Smuzi is now open! At the gift fair everybody was astounded by the products. The compliments gave us energy to continue our work and create more and more.

Visit smuzi.com for international info or smuzi.com.br if you are in Brazil.

By the way, these designs are temporary, I plan to do something more retro with the sites.

These sketches were all approved and will become real products soon. I still have to confirm some production details, but everything else is done.

It’s always nice to see ideas like these becoming real!